Most charitable donors surveyed in a new study conducted by Fidelity Charitable® do not know about the range of available giving options, including writing a charity into a will, donating appreciated securities, or using a donor-advised fund.

Abila, a provider of software and services to nonprofits, associations, and government entities, today announced findings from its Donor Loyalty Study: A Deep Dive into Donor Behaviors and Attitudes. The study is an extension of Abila’s Donor Engagement Study from 2015, and provides a much more detailed look at specific attitudes and behaviors of donors; type, length, and frequency of content that resonates with donors; the importance of personalization; and how donors view the use of donated dollars.