The Buzz (1649)
Wireless Company Gives to Five Charities
Consumer Cellular will donate a half a million dollars to five different charities, reports Fierce Wireless. The donation marks Consumer Cellular’s one-millionth customer milestone.
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Coupons.com Gives Back
The charitable division of Coupons.com, Coupons for Change, announced its second annual Community Days. During Community Days employees of Coupons.com volunteer at the Bay Area’s InnVision Shelter Network.
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Girl Scouts Relaunch Cookie Finder App
According to Fox News, the Girl Scouts of the USA have relaunched their CookieFinder app just in time for National Cookie Day. The app available for Android and iPhone allows users to find cookie sales in their area.
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Social Media Guidelines are Necessary
As non-profits become more involved in social media, it is important that they develop a set of guidelines to govern how they use it, reports Social Brite.
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Non-profits and the Donate Button
Donate buttons are becoming essential to a non-profits website, reports Artez Interactive. It seems simple, but non-profits should take a few minutes to consider placement and design of the donate button. How the donate button is presented can impact its effectiveness.
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Are Videos Effective for Non-profits?
A new survey being conducted by YouTube and See3 Communications will measure the success rates for non-profit videos, reports the Chronicle of Philanthropy. The report will combine information about effectiveness, the non-profits budget and how the videos were distributed. The report is expected in May.
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Martha's Table Gets New Leader
According to the Chronicle of Philanthropy, the former chief executive officer of the Bill & Melinda Gates Foundation is set to become the leader of Martha’s Table. Martha’s Table provides meals and services to low income and homeless people in the Washington, D.C. area.
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Non-profits and Social Scoring
Charities, reports Fourth Source, need to focus on how they can use information about their supporters that they have gathered from social media to grow their mission. The process, referred to as social scoring, can help the non-profit increase their fundraising.
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Getting the Attention of Silicon Valley Funders
Is it possible for a non-profit to get the attention of Silicon Valley accelerator Y Combinator? Yes, it is reports Start Somewhere, Y Combinator has funded Watsi, a non-profit that lets donor fund medical treatments for in need. The article offers several tips for catching the attention of the Y Combinator fund.
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Improve Online Fundraising Performance
According to NPEngage, non-profits shouldn’t be afraid to have a clear direct ask on their homepage. This, along with removing obstacles to giving, such as making it to hard to find the donate button, should improve online fundraising performance.
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