In an effort to spur more monetary donations, a new campaign by UNICEF Sweden encourages people to do more than “like” a charitable campaign, reports the Atlantic. The ad explains that a “like” on Facebook won’t buy a desperately needed vaccination. Read more...

Not all donations need to be of the direct monetary variety, reports Inkling Media. As more charities compete for shrinking donation dollars it is important to offer potential donors some alternative ways of helping a charity, such as starting a “wish list” on Amazon so donors can give the exact items an organization needs. Read more...